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Annika is a highly experienced event and incentive professional with over 20 years of expertise in the industry. Starting her career in Berlin, Germany, she played a pivotal role in establishing an event department for a European travel agency, organizing a wide range of events. After moving to the US, Annika worked for DMCs, a luxury hotel, and eventually became the Director of Corporate Events for a candy manufacturer. With a passion for creating unique experiences that connect people with brands, ideas, and concepts, Annika brings a wealth of knowledge and a track record of success.
She is an active member of MPI and SITE, supporting the SITE Southeast chapter’s events committee. Annika is also dedicated to philanthropy, serving on the Partners Board of Urban Initiatives in Chicago and sponsoring a child in Zambia through SOS Children’s Villages. Recently relocating to Northern Virginia with her family, Annika enjoys the outdoors, pursuing her sommelier certification, and cherishing quality time with friends and family.