Troy Haas has served as the President and CEO of Brownell for over 20 years. He is recognized as a champion of the travel industry and has served as a thought-leader through innovative industry programs such as Virtuoso’s Innovation Teams, Ritz-Carlton’s President’s Roundtable, the Four Seasons Advisory Board, and the Lindblad Expeditions Advisory Board.
While many of Troy’s business school classmates chose careers in finance and investment banking, Troy elected to join the travel industry, a surprising move for many who believed the Internet would equal the death of the travel industry. Troy saw an opportunity to elevate the role of travel agent to travel advisor (much like the financial industry saw a shift from transaction-oriented stock brokers, to fee and experienced-based financial planners), and most importantly, work in an industry that changes people’s lives through exceptional travel experiences. Troy’s passion and creative thinking is widely respected by his colleagues. He has recently served two terms on the Virtuoso Member Advisory board and as Director of the Southeastern Region.
Troy is not only passionate about the travel industry but also his community in Birmingham, Alabama. He is currently on the Board of Directors for Railroad Park and has served as a member of the Vestry of the Church of the Advent, Leadership Birmingham, and Leadership Alabama. In 2017, Troy was named CEO of the Year by the Birmingham Business Journal.