As a new entrepreneur or a businessperson working to grow their client base, one of the biggest mistakes a travel advisor can make is saying yes to anyone who wants to hire them. Understanding and identifying who your target clientele is crucial, and just as important, as being able to recognize potential customers who are not your ideal buyer.
Travel advisor’s greatest resource is their time and time equates to money. This important commodity should be spent on prospective clients who match the consumer base you are working to grow. As travel continues to ramp up, remember the wrong clients will consume a fair amount of your energy and hold you back from accelerating your business towards positive growth.
When there are signs that point in the direction that a potential customer will consume valuable resources know a portion of a travel entrepreneur’s success will depend on them saying no.