The cruise industry has bounced back post-pandemic with its global revenue set to reach $30B by 2024 and it is only going to keep growing. Not only is the industry booming, the commissions and reward opportunities for advisors are higher when booking cruises compared to FITs. Recently, three of Brownell’s own independent travel advisors were awarded the Virtuoso Cruise Icon recognition for 2023 after reaching $1 million in luxury cruise sales within a year!
An added perk: because Brownell has tight-knit partnerships with many luxurious cruise lines like Silversea and Seabourn, our independent advisors earn even higher commissions on cruise bookings compared to other host agencies on average. Plus, those clients that love to cruise tend to take two to three trips annually, adding to your business growth throughout the year.
With a FIT, you can spend hours piecing together multiple hotel reservations, flight transfers, dining experiences, tours, and the hundreds of other details that make up an unforgettable itinerary. Planning a cruise has many of those amenities rolled into one luxurious, all-inclusive package and makes for a smoother experience for you and your clients. Brownell independent travel advisors also have the added benefit of our in-house sales support team to help iron out the finer details. Whether it’s help with booking on-land excursions, reserving special dining experiences, or processing transactions, our sales support team makes the process of booking cruises even simpler for you.
Selling cruises is sounding better and better to you now, isn’t it? Good news: it also sounds good to your clients! Once someone cruises for the first time, they are always longing to return to the water and set sail on a new adventure. It’s no surprise that luxury cruise lines have the highest guest satisfaction scores comparatively, yet travelers who cruise tend to be some of the biggest advocates for selling cruises to their friends and family, thus, advocating for your business. With Brownell independent advisors having many close partnerships with luxury cruise lines and access to cruise-specific trainings, we are able to use our knowledge and expertise to create a fully customized, luxury experience for our clients before, during and after the cruise.
Cruise lines have taken the traveler experience to a new level. For the traveler that wants to experience everything a ship has to offer, cruise lines like Regent offer exceptional service, cuisine, accommodations, and lively nightlife that will keep them entertained throughout their trip. Other fleets contain a quiet, serene luxury that is sure to put travelers in the Ocean State of Mind (to quote the Explora Journeys mission). With the rise in responsible, eco-conscious travel, many best-in-class cruise lines are adapting quickly without sacrificing comfort or white glove service. A client may prefer oceanic vessels like Silversea Cruises for their multi-generation family. Or a couple is looking for an intimate getaway on a private catamaran. You have the ability to provide those experiences through personalized cruise itineraries.