New York, NY (October 16, 2006)
Brownell Travel has been named among the top 100 travel agencies by Lindblad Expeditions. The small-ship expedition travel company recently launched its new LEXLeaders campaign, designed for their top travel agencies nationwide. Agencies were selected based on production, consistency, and potential for future growth with Lindblad.
“The main goal of the LEXLeaders campaign is to recognize and reward the highly successful and motivated leaders in the travel industry,” said Jan Cooper, Business Development Specialist for Lindblad Expeditions. “We aim to support agencies that value our partnership, motivate clients through marketing initiatives, are intrigued by utilizing state-of-the-art technology, and want to develop strategies with us to grow their business,” she added. Furthermore, Lindblad will be offering a web-based training program in late 2006/early 2007 to encourage other agents to follow in LEXLeader footsteps. By studying Lindblad’s expedition offerings and the demographics of targeted guests, agents will be poised to generate significant sales and be considered for LEXLeader status and benefits.
As a LEXLeader, Brownell Travel will have access to tools, resources, and incentives that are mutually beneficial, contributing to the agency’s success while strongly supporting and furthering Lindblad’s mission and travel philosophy. “One of our governing principles at Lindblad is ‘to positively impact the areas we explore and in which we work,'” said Jacinta McEvoy, VP of Travel Agency Sales. “We align with our LEXLeaders to share, and hopefully extend, this commitment to responsible tourism in the travel sector.”
Brownell travel consultants will benefit from exclusive educational opportunities, access to video footage and images from the field, and a marketing program utilizing state-of-the-art print and online technology.
“Lindblad Expeditions offers a unique experience for our clients, allowing for wonderful nature experiences aboard special expedition ships. As a Lexleader member, we are delighted to extend additional benefits and perks of the program to our clients,” said Troy Haas, CEO and President of Brownell Travel.
About Lindblad Expeditions:
Lindblad Expeditions was founded in 1979 and operates a fleet of six ships in regions such as Galapagos, Antarctica, Alaska and Baja California with a focus on responsible tourism. Sven Lindblad has been the recipient of many environmental awards including the U.N. Programme Global 500 Award and most recently, recognition by HRH, Grand Duke Henri of Luxembourg for his dedication to the conservation and environmental stewardship of the Galapagos archipelago (5/06). The company has also received numerous awards including being named the #1 Small-Ship Cruise Line (Travel + Leisure‘s World’s Best Value Awards 2006); #2 Tour Operator (Travel + Leisure‘s World’s Best Value Awards 2006); “The Best Ships in the World” and “The Best Itineraries” (Condé Nast Traveler: Truth in Travel Awards 2006). For more information, visit www.expeditions.com.