Money doesn't make us happy but experiences do
from The LA Times
Money is an emotional issue, especially during economic hard times. Social
scientists have always warned that once a person's basic needs are met money doesn't
buy happiness. But if you're wondering, or maybe even arguing over, what to do
with any precious discretionary income these days, a new study suggests how to
get the biggest emotional bang for your buck.
Ryan Howell, an assistant professor of psychology at San Francisco State University,
found that buying experiences -- such as vacations, going to the theater or renting
a sailboat -- gave people more happiness than buying material things. The study,
of 154 people ages 19 to 50, showed that experiences increase happiness because
they are often social in nature. In addition, however, experiences tend to make
people feel more alive. "People report a sense of feeling invigorated or inspired,"
Howell said in an interview. Experiences may also yield more happiness because
people are left with positive memories, a sort of return on their investment.
"It's not that material things don't bring any happiness. It's just that
they don't bring as much," Howell said. "You're happy with a new television set.
But you're thrilled with a vacation."
The study may yield some lessons for Americans in despair over the
recession. "For whatever you can afford, you'll maximize your happiness, and the
happiness of others around you, if you spend it on a life experience," he said.
It doesn't matter how much money you spend, either. "Whether you spent a little
or a lot on the life experience, you still have the same level of happiness,"
he said.
The study was presented today at an annual meeting of the Society for Personality
and Social Psychology and will be published later this year in the Journal of
Positive Psychology.
-- Shari Roan

